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The three-day event will be held June 10-12 at McCormick Place in Chicago by the United Fresh Produce Association. Registration already is open on the association’s website.
The sponsors held committee meetings since last year’s show to figure out how they could make the event more compelling and add features to keep it growing in the future.
“Given the critical nature of food safety in our industry and the challenges we’ve faced just in the past calendar year, I’m looking forward to the Food Safety X-Change Discussions that will take place right on the expo floor,” says Jennifer McEntire, PhD, and vice president of Food Safety & Technology at United Fresh. “As we gather industry experts to share solutions to common food safety challenges, we are further encouraging their peers to work towards solving similar issues within their own companies.”
United Fresh is moving the show from the south to the north hall of McCormick Place, nearer to the hotel and parking lot. It is also focusing on four areas: engaging the exposition floor, adding programming that drives value to VIPs and all attendees, creating new opportunities for business-to-business connections, and increasing networking events.
One key change is moving the learning centers to two stages. The main stage will have culinary demonstrations and panel discussions with produce managers and food service chefs. The other stage will focus on future-oriented topics like what is coming in indoor growing or new flavor profiles. The Innovation Awards also will be given from the main stage on Wednesday rather than the show floor, as in previous years.| | | Next → | Single Page
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About Lori Valigra
Lori Valigra writes about science, technology, and business for general and specialty news outlets in the U.S., Europe, and Asia, including coverage of the "farm to fork" movement and food safety. She’s been involved in several media startups, and had articles published by The Boston Globe, Reuters, Science magazine, and others. She holds an MS in science journalism from Boston University and a BS in medical writing from University of Pittsburgh. She won numerous journalism fellowships and awards, including the Knight Science Journalism Fellowship at the Massachusetts Institute of Technology. Lori enjoys bicycling, snowshoeing, gardening, and traveling. She lives in the western mountains of Maine. Reach her at email@example.com.