Verberne believes wonky vegetables have a bright future.
“A lot of colleagues called me and sent me emails asking, “how does it work? Can I also do something like this?’,” he said. “I think we have to do this. This planet deserves it.”
• By Thin Lei Win (Thomson Reuters Foundation)
Get the latest food industry news delivered directly to your inbox. Sign up is free and easy!
Verberne believes wonky vegetables have a bright future.
“A lot of colleagues called me and sent me emails asking, “how does it work? Can I also do something like this?’,” he said. “I think we have to do this. This planet deserves it.”
Consumers typically purchase the best-looking fruits and vegetables, which cause farmers to toss between 20 to 40 percent of fresh produce that is not cosmetically satisfactory
Motivation to pay more for ethically produced products is an expression of consumer concern for well-being of those who grow the products
Italian confectionery firm Ferrero takes public stand in defense of ingredient that some companies are boycotting
Leave a Reply