Television shows highlighting the techniques and intricacies utilized in criminal investigations are gaining a foothold among America’s television viewers.
Popular shows such as Law & Order and CSI: Crime Scene Investigation, command a significant following. Each show offers a captivating crime in the opening minutes to gain your attention, followed by devoting the majority of time to the myriad tactics, tests, and techniques used to determine “whodunit.”
You may wonder what these shows and crisis management have in common. Answer: Both may be positioned to utilize the latest forensic advancements to “solve” their mystery. Most of us wish that our real-world crises could be successfully resolved within 60 minutes as is each CSI episode. Alas, in the world of product recalls, investigation and resolution tend to take much longer. Yet, the food industry may benefit from watching an episode or two of a popular criminal investigation show to appreciate the benefits that forensics brings to investigating and solving an apparent crisis.
This article provides insight into various causes of a crisis, and offers some examples of how cutting edge developments in food forensics may greatly assist you in successfully managing your company’s crisis.
What Constitutes a Crisis?
If you are in the food business, you face the potential for a food-related crisis, such as a recall, at any time. This reality is difficult to ignore when food-related product recalls are communicated almost daily through press releases issued by the recalling companies or the governing regulatory agency. In your day-to-day operations, you may become aware of a suspect product prompting the need for a recall from a variety of sources. Suppliers, consumers, distributors, or state or federal regulatory agencies all may report knowledge of a potential issue.| | | Next → | Single Page