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The Institute of Food Technologists Global Food Traceability Center has received a grant to conduct research into the impacts of traceability on consumer attitudes and business performance in the seafood industry from the Gordon and Betty Moore Foundation. The purpose of the project is to strengthen the performance and proficiency of the seafood industry by providing knowledge about the impact of traceability on reduction of waste, enhancement of consumer trust, and increase of business efficiencies. Additionally, the project will deliver a software application that can be used by stakeholders seeking to better understand their return on investments in traceability solutions.