Hungary—a country with a growing wine export market—is composed of 22 wine regions. Despite winemaking playing an important role in Hungarian culture for hundreds of years, the country has not been as well-renowned globally as countries like France, Italy, and Germany. Tokaji—a sweet wine from the northeast region of Tokaj—is perhaps the most well-known Hungarian wine, but other wines of great value are produced in the country. For this reason, protection of Hungarian wine from wine fraud and forgery through the generation of a wine map of origin is of great importance.
Novel Tools and Partnerships
New, innovative tools are being developed to advance wine authenticity and identification methods. Nuclear magnetic resonance (NMR) is a powerful technique capable of making precise measurements of thousands of different wines, and its recent adoption in Hungary is providing wine customers and producers with confidence and trust in the content and origin of their wine. NMR has been used in western Europe for a number of years, but Hungary is the first eastern European country to adopt it.
The Hungarian Ministry of Agriculture and Diagnosticum Zrt., a Hungarian diagnostics company, have been working together in recent years to achieve two goals: 1) to develop a wine map of origin and 2) to contribute data on Hungarian wines to the existing international database. The recognition of a need of alliance between the Ministry and Hungarian wine associations led to the signing of a contract in July 2017, propelling the Hungarian wine authentication and identification program through the use of innovative technology.
The Ministry has now acknowledged the importance of an inclusive Hungarian wine map—the first in Eastern Europe—to extend the existing European Union (EU) map consisting of French, Italian, Spanish, and German wines. The addition of Hungary to the map will positively impact international business, wine producers, and dealers.| | | Next → | Single Page