In the age of the internet, social media, and smart phones, consumers have become much savvier about the foods they eat. Whether for health reasons or medical necessity, many people are adopting special diets and are increasingly researching and choosing products based on the availability of reliable information. In fact, seven out of 10 of consumers say they want greater transparency in food labels, and 75% would switch products if another brand provided more in-depth information beyond the physical label.
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