Moving forward, Kolinsky believes people are going to start embracing GM labeling. “My prediction of what is going to happen is that labeling GM products is actually going to appease everyone. The proportion of the population that wants the information and will use it to not buy GM are going to do it,” says Kolodinsky. “The proportion of the population that really believes in GM seeds, the label will induce them to purchase more, and for the rest of the population that doesn’t use labels now, they’re not going to care.
“So basically labeling is going to level the playing field and the whole, I think, controversy over GM is going to go away because people will know what’s in their food, which is what the law was drafted on in the first place, that the U.S. population has a right to know how their food is produced,” continues Kolodinsky. “I believe that companies are gearing up with the idea that if this goes broader, they’ll be ready.”
Kolodinsky says the 2016 data has been collected and will be added. She then plans on conducting the survey again next year after the labels are on the shelves to determine if in fact the results of her empirical study prove true.