Half the U.S. population drinks some type of specialty coffee beverage—cappuccinos, lattes, macchiatos, iced coffees—and 30 million Americans consume these types of drinks daily, according to E-Imports of Vancouver, Wash. Specialty coffee sales account for nearly 8 percent of the total U.S. coffee market—similar to the craft beer segment of the total U.S. beer market—and sales are growing by 20 percent per year.
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