Food Quality & Safety

Food Safety in Social Media

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Social Eye Openers at a Glance

  • Twitter has 230 million active users.
  • There are 1 billion tweets every two days.
  • Instagram has 130 million+ total users.
  • Facebook has 1.15 billion+ total users.
  • There are over 1 billion unique monthly visitors on YouTube.
  • YouTube reaches more U.S. adults aged 18 to 34 than any cable network.
  • Food is the top category on Pinterest, with 57 percent discussing food-related content.
  • 4.2 billion people use mobile devices to access social media sites.
  • Social Media has overtaken porn as the No. 1 activity on the web.

-L.L.L.

About Linda L. Leake, MS

Linda L. Leake, doing business as Food Safety Ink, is a food safety consultant, registered SQF contract auditor, and award-winning freelance journalist based in Wilmington, N.C. Specializing in agriculture, food, food safety, and travel, her articles have appeared in some 89 print and online publications. Along with garnering awards for her articles and photographs, she holds the prestigious Master Writer status with American Agricultural Editors’ Association. Majoring in Dairy Science, she completed a BS in Agriculture at the University of Wisconsin and an MS in Food Safety at Michigan State University. She’s an active member of IAFP, Toxicologists Without Borders, Inc., and the National Dairy Shrine. She’s currently enrolled in the International Development Doctoral Program at the University of Southern Mississippi Gulf Coast. Reach her at Llleake@aol.com.

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Comments

  1. sonia tei says

    I think it is right to create a direct channel with consumers because accidents can happen but when consumers feel involved and listened they can mitigate negative feelings as a result of accidents

    Reply

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