It is high time for distributors and retailers to take on more responsibility with the certification process. It’s not enough to simply file away a certificate, as time has proven that this model does not represent a supplier’s real-time ability to comply with quality and safety criteria. Right now, it’s essential for brand owners to start scrutinizing certification bodies and the competency of their auditors, conduct more supplier site visits with competent authorities, and seek additional tools to validate and verify that all parties are universally devoted to protecting the brand and its reputation.
Zimmerman is founder/CEO of Safe Quality Seafood Associates, LLC. Reach him at firstname.lastname@example.org.