Organic food is one of the fastest growing food sectors in the United States totaling $15 billion in sales in 2005, according to Organic Trade Association (OTA; Greenfield, Mass.). During the last 10 years, increasing consumer demand for healthier choices has driven the industry’s growth, from 17 to 21 percent each year. In recent years, fresh foods have become signature departments for many natural foods retailers, with independent natural product and health food stores and natural grocery chains accounting for 47 percent of organic sales, according to www.ota.com.
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