Another obvious outlet for cannabis is the vitamins and supplements business, considering the debate around weight lifting drugs and their effects on the chemical makeup of the body. There will be a whole stream to market, not just in wellness, but in a GNC-type store format.
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It won’t take long for cannabis processors to jump into the marketplace once the back-end functions are refined. With the enormous manufacturing and retail implications and economic opportunity marijuana presents, it seems inevitable that this is going be a part of many business plans going forward. Cookies and beverages containing cannabis are just the beginning—because consumers want to experiment with it, it’s going to be a smoking hot commodity. It’s up to everyone in the value chain to keep it safe.
Kafarakis, food industry veteran and advocate, is president of the Specialty Food Association, an umbrella organization representing entrepreneurial member companies in the food and beverage industry. Reach him at email@example.com or @PresidentSFA.