Atherstone says his 40,000-square foot USDA Safe Quality Food (SQF) Level 2 facility has seen an increase in a smaller catalog part of the business that provides frozen food online to retailers such as Williams Sonoma. One of the biggest challenges overall, he says, is adjusting to the unpredictable fluctuations in demand. “You really are living day by day,” he said. “What we are doing here is focusing on today, celebrating a new purchase order when it comes in, and getting to tomorrow.”
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