Anti-Counterfeit Packaging Expected to Reach $62.5 Billion

A new report by Allied Market Research, titled “Global Anti-Counterfeit Food & Beverage Packaging Market—Industry Analysis, Size, Growth, Trends, Opportunities, and Forecast, 2014-2020,” forecasts the market to grow at a CAGR of 16.1% during 2015 to 2020. Holograms segment would be the leading position in overall authentication technology market through to 2020. RFID technology exhibits fastest growth at 20.4% CAGR. The report finds that in 2014, overt holograms held about two-third revenue share in the overall hologram authentication technologies market. It also finds that consumers continue to prefer paper barcode over polyester barcodes. North America is predicted to continue to lead the global market due to higher adoption rate and affordability for novel traceable technologies, followed by Europe. Asia-Pacific is projected to be the fastest growing region at an estimated CAGR of 18.1%.

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